Wilson 50 Elite Golf Balls
Once a top brand (if not the top brand) in golf, Wilson has found a niche in today’s crowded market with the Wilson Staff 50 Elite golf ball. As the original and only 50 compression golf ball, the Wilson Staff 50 Elite launched an entirely new performance expectation into the 2-piece distance ball category – allowing golfers to achieve the perfect balance between power and feel.
As part of a strategic reposition and relaunch, this packaging redesign reflects the synergy between the trajectory / increase in distance and the soft compression of the ball. It also gives Wilson a refreshing contemporary look that still retains its hard-won iconic brand recognition.