Since 1913, Camel is a brand that has pushed the boundaries in everything they do. From product innovation to groundbreaking marketing efforts, Camel continues to spark originality and creativity – especially with their Camel Crush cigarette line.
Every year, Camel Crush releases limited-edition specialty packs featuring one-of-a-kind artwork. For their Music Series, I created a line of original designs that complimented the original, smooth, crisp, and bold flavors.
The look and feel for Camel Crush’s Music Series specialty packs also translated onto all online promo, activation efforts, and merch.