Jim Beam Urban Stillhouse
The Jim Beam Urban Stillhouse gives whiskey enthusiasts a taste of history through a curated educational experience. Located right in downtown Louisville, visitors can savor the rich heritage of the Beam family through distillery tours, tastings, and merch.
When developing Jim Beam Urban Stillhouse’s identity and stylized mark, I leveraged the core Jim Beam branding aesthetic utilized in the creation of the American Stillhouse mark. My goal was to capture the essence of the new experience while paying homage to the core brand. I also wanted to convey a sense of modernity and urbanization by capturing the vibe of urban Louisville.